Soft Life Travel boasts an extensive network of collaborations with numerous esteemed brands and an impressive portfolio of over 4,500 luxury hotel properties worldwide. We are proud members of more than a dozen esteemed Preferred Partner programs, ranging from renowned affiliations such as Virtuoso to esteemed establishments like Four Seasons and beyond. Our dedication to expanding our partnerships ensures that you enjoy an ever-growing array of exclusive VIP privileges. Should you not find your preferred hotel or brand listed, rest assured that we have the expertise to secure bookings for virtually any destination or accommodation you desire.
Through our Virtuoso affiliation, clients receive preferred partner privileges at the world’s most exceptional hotels — including priority upgrades, daily breakfast, resort credits and tailored VIP recognition on arrival.
Our Hilton for Luxury partnership unlocks enhanced amenities across Waldorf Astoria, Conrad and LXR properties worldwide — with added benefits such as room upgrades, daily breakfast and exclusive property credits.
Through Tablet Hotels, we access a curated collection of design-led and independently exceptional properties — ensuring unique stays with elevated amenities and thoughtful recognition.
As a Meliá PRO partner, we provide added value across select luxury Meliá brands, with enhanced benefits, preferred rates and personalised touches arranged prior to arrival.
Hyatt Privé allows us to secure exclusive privileges across Park Hyatt, Andaz, Alila and other luxury Hyatt brands — including daily breakfast, priority upgrades and additional hotel credits where applicable.
Through Preferred Platinum, clients enjoy elevated recognition and added amenities across the Preferred Hotels & Resorts portfolio — delivering enhanced comfort and value at independent luxury properties worldwide.
Our Jumeirah Passport to Luxury access ensures VIP recognition, enhanced amenities and exclusive privileges across Jumeirah’s most prestigious properties globally.
Through Accor’s luxury and lifestyle partnerships, we secure preferred benefits across brands such as Raffles, Fairmont, Sofitel and more — with added amenities and personalised recognition.
As a Four Seasons Preferred Partner, we offer enhanced privileges at Four Seasons properties worldwide — including priority upgrades, daily breakfast and exclusive hotel credits, subject to availability.
Through Relais & Châteaux, we connect clients to a distinguished collection of independently owned luxury hotels and gourmet destinations — celebrated for exceptional cuisine, character and refined hospitality.
Our IHG partnerships provide preferred access across InterContinental, Six Senses, Regent and Kimpton — with enhanced benefits, recognition and added value where available.
With access to Aman’s portfolio of serene, ultra-private retreats worldwide, we coordinate stays with discretion, personalised arrangements and seamless planning throughout.
Via Design Hotels, we access a curated global collection of architecturally distinctive and culturally immersive properties — ideal for clients seeking character and individuality.
Through The Leading Hotels of the World, clients benefit from access to a prestigious portfolio of independently owned luxury properties — each known for exceptional service and distinctive identity.
Our access to One&Only Resorts ensures priority recognition and enhanced amenities at some of the world’s most exclusive beachfront and wilderness retreats.
Through our partnerships, we secure preferred access to The Standard’s design-forward properties — combining distinctive style with curated experiences and elevated recognition.
Our Peninsula PenClub access provides enhanced privileges at The Peninsula Hotels worldwide — including priority upgrades, daily breakfast and exclusive benefits designed to elevate each stay.
Through Small Luxury Hotels of the World and the withIN programme, we secure preferred access to an intimate collection of independently owned boutique luxury properties — with added amenities, recognition and curated value.
This represents just a selection of our global partnerships.
In addition to these partnerships, we work through private agreements and established hotel relationships worldwide allowing us to source beyond any single programme, there is always a property suited to each traveller’s preferences and style.